"Where the Mission Meets the Moment" is Santa Clara’s community-centered campaign for 2026. As the city prepares to host major global sporting events, including Super Bowl LX and six FIFA World Cup 2026 matches at Levi’s Stadium, the campaign celebrates the people, places, and shared pride that make Santa Clara unique.

Campaign Meaning

The slogan connects Santa Clara’s historic identity as the Mission City with the energy and opportunity of this extraordinary moment. It reflects a community shaped by history, innovation, diversity, and local pride, while inviting residents to take part in a year that belongs to the whole community.

Making

This campaign was shaped through collaboration and community input so it reflects Santa Clara in an authentic and inclusive way. The Economic Development and Marketing Committee played an important role in defining the campaign and helping shape its community-centered vision, with residents, businesses, and community organizations all contributing to the effort.

Identity

The campaign’s visual identity tells a story about Santa Clara: a city where history, innovation, community, and possibility all come together. Each image in the logo reflects a defining part of Santa Clara, and each color helps express the energy, values, and character behind it.

• Central Park Pavilion represents community gathering and shared civic life, reflected through GREEN to symbolize connection, belonging, and sustainability.
• The microchip speaks to Santa Clara’s leadership in technology and innovation, paired with ORANGE to convey enterprise, creativity, and forward progress.
• Levi’s Stadium captures Santa Clara’s role as a global stage for sports and entertainment, brought to life in BLUE to reflect the excitement and momentum surrounding these world-class events.
• The Peace Rose honors the city’s history and heritage, expressed through PINK as a tribute to Santa Clara’s legacy and identity as the Mission City.
• Youth soccer represents generations of community pride and connection through sport, reflected in PURPLE to embody unity, energy, and shared purpose.

Community Events

The campaign comes to life through free public events that invite residents to celebrate together. Upcoming activities include Night Markets and watch parties that create opportunities for people of all ages to connect and participate in this exciting chapter for Santa Clara. 

The STEM Zone brings Santa Clara’s identity as the heart of Silicon Valley into the spotlight. It’s more than just an event — it’s a platform where our students, innovators, and local companies can showcase technology, sustainability, and creativity alongside the global excitement of major sports.

By pairing science and innovation with community celebration, we give young people hands-on opportunities to explore careers, inspire the next generation, and position Santa Clara as a leader in blending sports, culture, and innovation. 

Visit the event webpage for more details.